On a "roll".(baked goods)

From: Prepared Foods | Date: March 1, 2005| Author: Brinnehl, Christy | Copyright information

* Healthy wellness market

* Providing convenience

* Premium and indulgence emerge

The baked goods category covers a large spectrum of products, ranging from breads to cakes to cookies. For the most part, these markets are saturated, keeping the competitive landscape exciting. With this said, quite a few common trends reigned during 2004--health and wellness, convenience, positioning toward children, and the ongoing emergence of premium flavoring an...

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