New words for a new media.(New Media Marketing)

Agri Marketing | March 1, 2005| | Copyright

Blogs, streaming, mp3, RSS--new words from the world of new media. What do they mean for "old media"? Most of us understand and are comfortable with our daily newspaper, our favorite magazines, our local TV and radio stations. They've been part of our daily lives. No learning curve.

New media is more of a moving target. The Web, video games, Tivo, iPods and "wireless devices" (once called cell phones) all offer new and powerful ways to communicate, while rewriting many of the fundamental principles of marketing.

What does it mean to be a "radio network" ...

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