Getting serious about Western wear. (country music star Billy Dean endorses VF Corp.'s Frontier Series clothing line) (Brief Article) From: Daily News Record | Date: November 20, 1992| Author: Palmieri, Jean E. | COPYRIGHT 1992 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

NEW YORK -- Budding country music star Billy Dean has signed on as a celebrity endorser for Frontier Series, a recently launched line of contemporary Western wear for the mass market.

Manufactured by VF Corp., Frontier Series is targeted toward the upper end of the mass market and offers a wide selection of merchandise for both men and women. The core of the collection is jeans, shirts and blouses; other offerings include jackets and licensed footwear and belts.