'The King' may be gone, but his wiggle and sneer live on.(Elvis Presley ) From: Los Angeles Business Journal | Date: January 31, 2005| Author: Lynn, Matthew | COPYRIGHT 2005 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

IT'S 27 years since he died, yet Elvis Presley is still topping the sales lists in music stores.

Indeed, the Elvis brand is as potent as it has ever been, possibly more so. And "The King" may be able to give us valuable clues on what makes some brands enduring success stories, while others are just passing fads.

No one can question that the man remains a phenomenon. This month, he was back on top of the British charts, scoring the 1,000th British No. 1 with a...