Dealing with crisis the United Way. (how United Way of America dealt with bad press)(includes related article) From: Communication World | Date: August 1, 1992| Author: Cipalla, Rita | COPYRIGHT 1992 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

United Way of America was forced to deal with a public relations crisis when its then president William Aramony became the subject of an in-house investigation concerning alleged inappropriate spending and management practices. What made the non-profit agency's execution of a crisis management program increasingly difficult was that it had to be executed at both national and local levels. At the national level, the corporate communication team at United Way's headquarters carried its own inve...

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