Spreading a little luxury about: honey has bounced back and jams are thriving as premium lines, but the Brits aren't mad on marmalade.(Jam, Marmalade & Honey) From: Grocer | Date: January 8, 2005| Author: Mitchell, Jackie | COPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Honey sales have squeezed past marmalade's for the first time to take second place behind jam in jam, marmalade & honey overall.

With value sales of 58.29m [pounds sterling], honey surpassed marmalade sales by 250,000 [pounds sterling] [TNS Superpanel 52 w/e November 4 2004]. Sales of honey soared 12% on last year, while figures for marmalade remain static.

The growth for honey can be attributed to a combination of volume increase (up 4% year-on-year) and pric...