Creed says design gives Chrysler an edge; Chrysler senior VP calls Honda, Toyota products 'vanilla'.(News)

From: Automotive News Europe | Date: February 7, 2005 | Copyright information

Byline: Mary Connelly

Using vehicle design to stand apart from competitors is an important strategy at the Chrysler group, said Trevor Creed, senior vice president of design.

But rivals such as Toyota and Honda are starting to play catch-up, Creed told the Automotive News World Congress.

Honda and Toyota are "clearly not satisfied with their vanilla products because they are now making a big ploy about 'We are going to turn on the design switch,' " Creed said. "Good luck to them. I hope they can find it. Because it isn't a switch you can walk up to and turn on very ...

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