Novela approaches: different novelas for different audiences--including kids and teens--plus the beginnings of a move towards entire channels devoted to the genre are some of the trends for telenovelas in Asia in 2005.(Overview)(Interview) From: Television Asia | Date: January 1, 2005 | COPYRIGHT 2005 Reed Business Information. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

This year, Asia is likely to see its first telenovela channel--and that's just the beginning, producers and distributors of the genre say. Others are more than likely to follow new platform MiTV in Malaysia, which has signed an output deal with Argentinean telenovela producer, Telefe, for 8,000 hours of programming. The channel will launch on MiTV's new UHF/IP platform in early 2005.

Without doubt, all distributors say, the region is a ripe target for more, particularly ...