Swiping it rich.(Currents)

Latin Trade | January 1, 2005| | Copyright

Rocio Brehm sells natural products under the brand Swiss Just de Mexico. She's found what she calls a "powerful weapon" to increase sales. In September, the businesswoman bought a payment system that accepts credit and debit cards, known as Emprendepay. It's designed for retail salespeople who often sell to informal groups like family and friends and can't afford to sign up for payment services through a traditional bank.

Paying the fees for the service have been worth it, says Brehm. Her sales are up 30%. "Almost all of my clients are women who used to pay me with ...

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