Homeroom sweepstakes. (Channel One)

From: U.S. News & World Report | Date: November 9, 1992| Author: | Copyright information

Channel One is a 12-minute news program that is broadcast to 10,200 schools that include 6.8 million students. The program generates $100 million a year in advertising revenues for Whittle Communications.

It premiered in 400 schools in 1990-amid a firestorm of controversy over advertisements in the classroom. Today, Channel One, a 12-minute com- mercial "newscast" beamed into schools 194 days a year by Whittle Communica- tions, is a huge presence in the nation's schools- and a hugely lucrative one.

As Channel One begins its third full season, 10,200 schools enrolling 6.8 ...

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