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Customer-friendly model means success for bank.(City National Bank (Beverly Hills, California))(Brief Article)
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Based in Beverly Hills but operating in San Diego since 1979, City National Bank is one of the oldest nonlocal lenders here.
The regional bank with $14 billion in assets puts an emphasis on bringing the bank to its customers through courier services, the Internet and snail mail.
"We deliver the bank at the location of our customers," said Steve Cusato, the senior vice president and manager of the corporate banking group. "We like to get our people out of the office as much as we can, working with customers as much as possible."
The model seems to ...
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