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Meet the press: 8 tips for preparing a press release.(Sales+Marketing)
From:
Remodeling
| Date:
January 1, 2005| Author:
Wilson, Stephen
| COPYRIGHT 2005 Hanley-Wood, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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There's a general assumption that getting your company mentioned in the local paper is free publicity. Yes, it's publicity--but it ain't free. In tact, if done poorly, it can be a most costly experiment in futility.
The vehicle for most public relations efforts is the tried and true press release. Press releases do work. The Columbia Journalism Review found that a single issue of the Wall Street Journal had 111 stories taken from press releases word-for-word and only 30%...
