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Creed says design gives Chrysler group an edge.(News)
From:
Automotive News
| Date:
January 24, 2005| Author:
Connelly, Mary
| COPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Byline: Mary Connelly
Using vehicle design to stand apart from competitors is an important strategy at the Chrysler group, said Trevor Creed, senior vice president of design.
But rivals such as Toyota and Honda are starting to play catch-up, Creed told the Automotive News World Congress.
Honda and Toyota are "clearly not satisfied with their vanilla products because they are now making a big ploy about `We are going to turn on the design switch,' '...