Hitting close to home: cable divisions turn to local VOD as weapon in war with satellite.(Broadband: business and news perspective)(video on demand ) From: CED | Date: January 1, 2005| Author: Brown, Karen | COPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

There is nothing like home cooking, and now cable operators are finding out that is true for their video-on-demand service offerings.

A new strategy in cable's battle with satellite competitors is to go local with VOD content. While supplying this homegrown, community-generated content on VOD servers does mean retooling local origination operations and some equipment purchases, the systems that have tried this new on-demand variant say they are getting strong response fr...

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