Challenger: a winning combination.(Randy Hoffman's interview )(Interview)

Agri Marketing | November 1, 2004 | Copyright

Editor's Note: Randy Hoffman is senior vice president and general manager of the Challenger Division Worldwide for AGCO Corporation, Duluth, Ga. He is responsible for distribution, marketing, product development strategy, revenue growth and profitability of the Challenger brand.

AM: As one of AGCO's machinery brands, how does the company work with Caterpillar to create Challenger tractors?

RH: AGCO and Caterpillar have a very strong partnership. Prior to AGCO purchasing Caterpillar's AG division, AGCO was one of Caterpillar's largest engine customers. ...

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