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Challenger: a winning combination.(Randy Hoffman's interview )(Interview)
From:
Agri Marketing
| Date:
November 1, 2004
| COPYRIGHT 2004 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Editor's Note: Randy Hoffman is senior vice president and general manager of the Challenger Division Worldwide for AGCO Corporation, Duluth, Ga. He is responsible for distribution, marketing, product development strategy, revenue growth and profitability of the Challenger brand.
AM: As one of AGCO's machinery brands, how does the company work with Caterpillar to create Challenger tractors?
RH: AGCO and Caterpillar have a very strong partnership. Prior to AGCO...