Pepperidge Farm Goldfish Character Brought to Life in New Advertising Campaign; Television Spots Are First Chapter in Brand Update.

Business Wire | January 10, 2005 | Copyright

NORWALK, Conn. -- For more than 40 years, Pepperidge Farm(R) Goldfish(R) crackers have been bringing smiles to millions of people, especially children. Now Americans will be smiling even more as they get to know the beloved character in a whole new way as the fun-shaped snack comes to life in three dimensions. The animated character, named "Finn," will be introduced today in an all new television advertising campaign.

The new Goldfish character was developed to embody the playful spirit, optimism and genuine nature of the Goldfish brand. Through fun-filled adventures, people ...

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