Lavish lattes land in La Jolla as new ad scheme: doctors drop millions here during recent medical conventions.(Tourism)(La Jolla advertising techniques)(Brief Article)

San Diego Business Journal | December 13, 2004| | Copyright

A La Jolla merchants group has retained the advertising agency used by the San Diego Convention & Visitors Bureau to help put some ooh-la-la in La Jolla tourism.

The $250,000 campaign, designed by Di Zinno Thompson advertising, is sponsored by Promote La Jolla, the community's 1,200-member business improvement district.

While statistics show that summer tourism in La Jolla is stronger than ever, the merchants association Connie Lewis views Downtown San Diego's popular Gaslamp Quarter as its chief competitor for off-season visitors.

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