New directions: times are changing on the international trade fair stage as the Chinese economy comes to life. Rey Chapman reports on the changes in direction.(trade fairs) From: NZ Business | Date: December 1, 2004| Author: Chapman, Rey | COPYRIGHT 2004 Profile Publishing Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

The globalisation of so many sectors of commercial activity, and the parallel rapid progress in communications technology, have brought about a marked change in direction for today's international trade fairs.

The move is particularly evident in the Federal Republic of Germany, which is by far the leading centre worldwide for staging trade fairs. Around two thirds of all the leading international trade fairs are staged there.

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