IDOL: A brand that's never idol.

Brand Strategy | December 6, 2004 | Copyright

Since its launch in the UK in 2001, the talent contest TV show has entertained viewers across the globe. Ruth Mortimer investigates the rise of the real star of the show: the Idol brand

It's the brand that has got everyone listening. You might love the Idol talent show for uncovering soulful singer Will Young or hate it for unleashing the perky Euro-pop Romanian twin duo The Cheeky Girls. But one thing is certain - you've definitely heard about it.

The Idol format - a talent show that allows viewers to pick a singer to be groomed as a star - is now a ...

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