Launch fatigue shows up in Germany. (new products in perfumes retail market) (Industry Overview)

From: Cosmetics International | Date: July 10, 1992 | Copyright information

The market saturation which has affected sales in some sectors is manifesting itself in the German perfumes market and consumers are beginning to show signs of launch-fatigue. "The flood of new products" has become a burden, says Germany's perfumery retailer association, Bundesverband Parfumerien e V.

In its latest report, the association says that the "first signs of growing tired" of new products were already visible in last year's Christmas shopping period. "In view of th...

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