Guerlain plans steady U.S. growth. (Holiday Fragrance) From: WWD | Date: September 4, 1992| Author: Larson, Soren | COPYRIGHT 1992 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Guerlain Inc plans to expand its business in the US. Best known to American consumers for its fragrance Shalimar, the French company hopes that sales of its Samsara fragrance, introduced in the US in 1989, will continue to increase. It currently accounts for 25% of the company's US wholesale volume, which was $60 million in 1991. In Sep 1992, Guerlain will introduce the Heritage men's fragrance in Europe and its US introduction is scheduled for about one year later. The Terra Cotta color cosm...

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