Sirius Satellite: Making Waves; The No. 2 company in digital radio has reeled in Howard Stern with a $500 million payday. Is this a breakthrough for the young industry?

From: Newsweek | Date: November 29, 2004 | Copyright information

Byline: Brad Stone

When shock jock Howard Stern swooped into Sirius Satellite Radio, he was greeted like a conquering hero. Last month, a week after he announced on his popular morning radio show that he was taking his act to Sirius's digital airwaves, he paid his first visit to the company's midtown Manhattan headquarters. Three quarters of Sirius's 400 employees crowded into the 36th-floor lobby. When the distinctive black mane of FM radio's pre-eminent provocateur appeared on the balcony, his new colleagues erupted into five minutes of raucous applause. Some admitted to ...

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