In search of ... Can customers search your website--and actually find what they need? If not, you're losing dollars.(Net Profits) From: Entrepreneur | Date: November 1, 2004| Author: Campanelli, Melissa | COPYRIGHT 2004 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

THE SUCCESS OF GOOGLE'S SEARCH technology has transformed web users, who were already a sophisticated group of consumers, into even savvier searchers who now expect a top-notch experience on every site they visit--which could be a problem for e-tailers. Many site search engines still offer too many irrelevant results, too few results or none at all.

Feeling the pressure, netpreneurs are improving the search functions they already have or adding sophisticated search techn...