Byblos Blu for young women unveiled. (Byblos SpA sportswear line) (Brief Article)

From: WWD | Date: July 24, 1992 | Copyright information

MILAN (FNS) - Byblos SpA is launching a sportswear line for young women, called Byblos Blu.

The line, which includes 100 items, is aimed at women ranging from 20 to 35 and will be priced "well below" Byblos's existing lines, a Byblos spokeswoman said Wednesday.

The average wholesale price for the line will be between 80,000 lire ($71) and 85,000 lire ($75). For the Byblos early spring collection, the average price is about $180 wholesale, and Options, an esta...

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