It's natural superiority: the twin virtues of taste and health are being pursued by the big butter brands which are keen to flag up their natural credentials over the spreads sector.(Butter)

From: Grocer | Date: September 11, 2004| Author: Bayles, Jaq | Copyright information

The butters and spreads market remains highly competitive, with the latest figures from TNS Superpanel, revealed exclusively to The Grocer, showing growth of 2% to 821m [pounds sterling] in the year to August 15. 2004. Unilever's margarine brand Flora leads the market in value terms, leaving the butter manufacturers in its wake: Arla Foods' Lurpak and Anchor are second and third respectively while Dairy Crest's Country Life lies sixth in the rankings.

Flora's position ha...

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