Plain as the nose on your face. (sense of smell)

Vibrant Life | July 1, 1992| | Copyright

Researchers are breathing new life into our most neglected sense-smell.

A construction company in Tokyo filters a lemon scent into a hotel center to energize visitors in early-morning conferences. In the East London subway, "tea bags" filled with the odor of rose, hyacinth, or apple blossom are activated each time a passenger sits down. American researchers are placing odors in textbooks to see if they'll sharpen reading comprehension and memory.

Sound like a whiff of the future? Think again.

For centuries, the olfactory sense has been relegated to ...

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