Casablanca vs. Beverly Hills Fan in whirring marketing brouhaha. (Casablanca Fan Co. and Beverly Hills Fan Co. compete for market share)

Los Angeles Business Journal | June 8, 1992| | Copyright

Call it the blade battles, or maybe the fan fights: In showrooms and do-it-yourself stores across the country, City of Industry-based Casablanca Fan Co. and North Hollywood-based Beverly Hills Fan Co. are trying to cut each other out of the ceiling fan business.

Beverly Hills is the upstart, a company with 20 employees that issued stock a year ago, and which offers fresh and even futuristic designs to fan fans. It imports its airmovers from Taiwan, and even offers limited edition fans signed by Ron Rezek, a well-known industrial designer.

In contrast, the ...

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