Car talk: Consumers Union's internal alert service adds appeal with auto trivia quiz.(Marketing)(Strategic Planning and Information Services)

From: Information Outlook | Date: October 1, 2004| Author: Huerster, Bob | Copyright information

Who would think that a wide cross section of employees at Consumers Union--even the folks who test refrigerators--would be interested in car talk? The wide appeal of the daily Auto Alert, an e-mail current awareness service at CU, puts any doubts to rest--and makes the researchers more visible to staff.

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And a weekly trivia question gets the staff more involved with the information services department.

The library at Consumers...

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