Franchisee relations is the key ingredient to success: like any relationship, that between a franchisor and its franchisees requires commitment and understanding from both parties.(Franchise Relations)

From: Franchising World | Date: October 1, 2004| Author: | Copyright information

Two Carvel owners recently celebrated their 50th anniversary as franchisees, and it made me realize how fortunate I am to be involved with a brand with a 70-year heritage and passionate franchisees. It also caused me to reflect upon the hard work and dedication of many people over the years, enabling the brand to achieve this milestone. But perhaps even more importantly, it got me thinking about what it will take to ensure the franchise's viability for another 70 years.

Clearly, a franchisor needs hard-working associates, dedicated franchisees, a profitable business model, and ...

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