Delta Air Lines' low-cost Song to play on, expand.

From: Knight Ridder/Tribune Business News | Date: October 17, 2004 | Copyright information

By Kirsten Tagami, The Atlanta Journal-Constitution Knight Ridder/Tribune Business News

Oct. 17--The people now running Delta Air Lines aren't crazy about the swirly lime-green paint scheme on jets flying for its Song discount unit.

Chief Executive Gerald Grinstein calls it "garish" and once said the unit ought to be named "Swan Song" because he thought the whole concept was questionable.

Yet Song not only survives in the Atlanta-based airline's...

Related newspaper, magazine, and journal articles from HighBeam Research

Delta has tin ear in silencing Song.
Crain's New York Business ; Byline: Rance Crain As my song flight taxied on the runway after landing, a flight attendant had one last message for us. All of us at Song were shocked and saddened when we heard that Delta was going to kill Song he said. As part of the original Song founders, we worked very hard and
Delta Air Lines' low-cost Song to play on, expand.
Atlanta Journal-Constitution (Atlanta, GA) ; Byline: Kirsten Tagami Oct. 17--The people now running Delta Air Lines aren't crazy about the swirly lime-green paint scheme on jets flying for its Song discount unit. Chief Executive Gerald Grinstein calls it garish and once said the unit ought to be named Swan Song because he thought the whole
In silencing Song, Delta turns tin ear to what consumers want.(Delta Air Lines Inc.)
Advertising Age ; Byline: Rance Crain As my Song flight taxied on the runway after its landing, the flight attendant had one last message for us. All of us at Song were shocked and saddened when we heard that Delta was going to kill Song he said. As part of the original Song founders we worked very hard and
Song is ending, but Delta vows to apply its marketing lessons.(Delta Air Lines Inc.)(Brief Article)
Advertising Age ; Byline: Rich Thomaselli Song is going out on a sour note, but the low-cost airline's marketing innovations will live on at bankrupt parent Delta Air Lines, reflecting the appeal to fliers of premium amenities pioneered by the likes of Jet Blue. Joanne Smith, president of Song, was named VP-consumer
Clipping its wings, Delta ends Song on a sour note.(Opinion)
Crain's Chicago Business ; Byline: Rance Crain As my Song flight taxied after landing, the flight attendant had one last message for us: All of us at Song were shocked and saddened when we heard that Delta was going to kill Song he said. As part of the original Song founders, we worked very hard and enthusiastically on