Mitsubishi ads pitch warranty.(News) From: Automotive News | Date: October 11, 2004 | COPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: Kathy Jackson

Mitsubishi will advertise its broad warranty program in the next year to build trust in its vehicles and the company.

It also will provide its dealerships with money to spread the message locally and regionally.

With no new nameplates in the 2005 model year, Mitsubishi is seeking other ways to boost sales.

Mitsubishi's consumer research says that 67 percent of U.S. auto buyers are aware of the brand, up substantially from 44 percent in 1998. But only 1 percent would consider buying a Mitsubishi, says Ian Beavis, senior vice president of ...

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