Internet lead generation: who really delivers? Achieving maximum results in e-franchising.(Lead Generation)

Franchising World | September 1, 2004| | Copyright

Recently, I was engaged in a conversation with a franchisor, inquiring about our lead generation services. The franchisor had spent considerable time contacting franchise search engine Web sites and essentially all described themselves as being the best and the number one site in generating quality leads interested in buying a franchise. And of course, because they were claiming to be the best, they felt very comfortable asking for a "king's ransom" in fees to participate.

With budgets as tight as they are, how does a franchisor choose the best Internet marketing ...

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