Francesco Borghese does it his way. (CEO of Orlane Inc. and La Parfumerie Inc.)

WWD | June 5, 1992| | Copyright

NEW YORK - In heading the American operations of two cosmetics companies, Francesco Borghese has been doing his utmost to maintain a family tradition.

The son of Princess Marcella Borghese began his own career in the beauty industry over 30 years ago and is now chief executive officer of both Orlane Inc., established in France in 1946, and La Parfumerie Inc., which Borghese formed here in 1980.

Borghese expects both companies will show steady growth in the next few years, in particular La Parfumerie. He has been striving to create a niche for the firm by ...

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