Gift Cards Preferred Over Cash by Gift Givers; Fourth Annual Survey Depicts Steady Gift Card Growth as More Consumers Purchase More Cards With Greater Values.

PR Newswire | October 7, 2004 | Copyright

DENVER, Oct. 7 /PRNewswire/ -- A majority of American consumers would prefer to give an electronic gift or spending card over cash or a paper gift certificate, according to the fourth annual Consumer Insights Survey commissioned by ValueLink, an industry leader in gift and spending card solutions and a First Data company. Fifty-two percent of those surveyed said they would prefer to give a gift card over cash (38 percent) or gift certificates (11 percent).

The 2004 survey of 1,006 U.S. adults aged 18 or older revealed continued steady growth in gift card usage ...

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