Conference review: 20th International Conference of the French Marketing Association, Saint Malo, May 2004.

European Retail Digest | June 22, 2004| | Copyright

Each year, the French Marketing Association (Association Francaise du Marketing or AFM in French) organises in France or in a French speaking country (e.g. Quebec in 2000, Tunisia in 2003) a conference. This conference contributes to the confrontation of different research traditions and allows speakers (Faculty and Ph.D. students) to present their theoretical reflections as well as their empirical studies.

This year, the 20th International Conference of the French Marketing Association was organised in Saint Malo by Gerard Cliquet on Thursday 5th to Friday 6th of ...

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