Florida citrus board backs ads detailing health benefits of orange juice. From: Ledger (Lakeland, Florida) | Date: September 17, 2004 | COPYRIGHT 2004 The Ledger. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: Kevin Bouffard

Sep. 17--LAKELAND, Fla. -- Orange juice has returned to the medicine cabinet.

The Florida Citrus Commission on Wednesday approved $875,000 for production of four new orange juice television ads that focus exclusively on the health benefits of orange juice. The ads will also carry a new marketing theme, "Healthy-pure and simple."

The commission rejected a $1 million ad campaign proposed by Ben Hill Griffin III of Frostproof, o...