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A-B takes on its own media buys. (Anheuser-Busch Inc.)
Modern Brewery Age
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March 9, 1992
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COPYRIGHT 1992 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Saying the company can do the job more efficiently, AnheuserBusch, Inc., has assumed nearly $400 million in media buying and planning for its product line, which are now handled by D'Arcy, Masius, Benton & Bowles and DDB Needham.
"We think we can do it more efficiently" A-B's vice president of corporate media Anthony Ponturo told Advertising Age. "And we like the control."
Already handling the brewer's national media buying for all of its beer since 1986, the in-house unit will now be ...
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