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Toyota's big wheel in the U.S.: Yuki Togo fends off protectionist hype, bolsters retailers and dreams of a Toyota airplane.
From:
Los Angeles Business Journal
| Date:
March 9, 1992| Author:
White, Todd
| COPYRIGHT 1992 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
|
A sleek-looking model airplane sits on Yuki Togo's desk. He adores it, and that's understandable.
Togo, Toyota Motor Corp.'s top executive in America, hopes to turn this prototype into a production aircraft some day. That would be a bold move by the world's No. 3 automaker into a new market.
The dream, however, says less about the conservative $71 billion-in-sales multinational than it does about Togo the man.
The spunky private pilot, scuba diver and forme...
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