FROM ACTIVE TO CONTEMPORARY.(Fox Racing and Icebreaker) From: WWD | Date: August 19, 2004| Author: Zeveloff, Julie | COPYRIGHT 2004 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: Julie Zeveloff

NEW YORK -- Two activewear companies are stretching into new territory this season. Fox Racing has just launched a streetwear division called Fox Riders Co, while Icebreaker, a nine-year-old New Zealand company, is breaking into the American market. Here, a closer look at their strategies.

FOX RACING

Fox Racing, longtime manufacturer of motocross, BMX, surfing and wakeboarding apparel and gear, is launching Fox Riders Co. ...