Koreans use Brazil as gateway to S America.

From: Cosmetics International | Date: February 25, 1992 | Copyright information

In Brazil, after the relaxation of import laws led to a European brand 'invasion', it is now the turn of the Koreans to enter the US$1.7 billion market.

Since January, the Charmzone line has been available in Brazil through THC Exportation & Importation whose US$3 million investment is controlled from its Sao Paulo office. According to Kwang Seok Kim, president of Buhan Cosmetics, the brand's manufacturer, the company intends to use Brazil as the base for an expanding distri...

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