Public perceptions of risk. (Cover Story)

Risk Management | March 1, 1992| | Copyright

PEOPLE IN INDUSTRIALIZED NATIONS HAVE BECOME HEALTHIER AND SAFER ON AVERAGE. YET THEY HAVE BECOME MORE-RATHER THAN LESS-CONCERNED ABOUT RISK, AND THEY FEEL INCREASINGLY VULNERABLE TO THE RISKS OF MODERN LIFE. THE WAY PEOPLE PERCEIVE RISK, OR RISK PERCEPTION, CAN BE CHARACTERIZED AS A BATTLEGROUND OF STRONG AND CONFLICTING VIEWS. EXPERTS WHO STUDY RISK PERCEPTION ATTEMPT TO UNDERSTAND WHY PEOPLE'S CONCERNS ARE INCREASING ABOUT RISK AND WHY THEIR PERCEPTIONS ARE SO OFTEN AT ODDS WITH WHAT THEY REALLY SHOULD BE CONCERNED ABOUT.

THE STAKES ARE HIGH: These perceptions and ...

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