Analysts say consumers to move toward lower fat, lower calorie foods.

Food & Drink Weekly | July 26, 2004 | Copyright

Some analysts at the Institute of Food Technologists convention predicted the next food fad will be healthy, lower-calorie foods and products that can be marketed as better for consumers. "You are going to see calorie consciousness back," John Stanton, a professor of food marketing at Saint Joseph's University in Philadelphia, told the annual convention of professional food scientists and industry representatives. Stanton said he expects the Atkins fad to begin running out of steam in two years, replaced by a niche market for foods that are lower in fats, lower in added sugar ...

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