Teams trying variable pricing game.

The Dallas Morning News (via Knight-Ridder/Tribune NewsService) | June 1, 2002 | Copyright

Byline: Richard Alm

DALLAS _ The Colorado Rockies charge fans extra when the team plays the New York Yankees. The San Francisco Giants added a surcharge for weekend games. St. Louis Cardinals fans pay more for tickets in the summer months.

And the Boston Bruins said this week that they'll set a maximum price for each seat, then adjust downward as demand reveals fans' preferences for opponents or days of the week.

Sports has started experimenting _ somewhat tentatively _ with variable pricing. Only a handful of teams are doing it, but the concept ...

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