Malt-Based Alcoholic Beverages New Fad; Experts Speculate on Staying Power. From: Akron Beacon Journal (Akron, Ohio) (via Knight-Ridder/TribuneBusiness News) | Date: July 7, 2002 | COPYRIGHT 2002 Akron Beacon Journal. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: Jim Mackinnon

Jul. 7--The hottest thing in packaged alcohol drinks is cooling off lots of people this summer.

A flood of the flavored malt-based beverages, whose brands include Bacardi Silver, Skyy Blue, Capt. Morgan's Gold and Smirnoff Ice, is filling shelves in liquor stores, supermarkets and bars.

In industry jargon, the drinks are called "malternatives" and "alcopops." And sales are indeed popping. In 2000, about 45 million cases were s...

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