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Smart optic sales: do you want to double, triple your sales of binoculars, riflescopes and spotting scopes? It's easy! Get smart!
Shooting Industry
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July 1, 2004|
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COPYRIGHT 2004 Publishers' Development Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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When a hunting customer asks you what is the exit pupil of a riflescope you're showing him, do you know what he's talking about? If you don't have a clue, you've likely lost a sale.
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Perhaps a birder has heard you sell good optics and she's come to your shop. If you try to sell her a spotting scope that focuses from 50 to 500 yards away, you've likely lost another sale. Why? Because you've made it clear you don't know optics.
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Whether you're selling binoculars, riflescopes or spotting scopes, the more you ...
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