Emmitt Smith's New NFL Record Means Big Sports Marketing Money.

The Dallas Morning News (Dallas, Texas) (viaKnight-Ridder/Tribune Business News) | October 26, 2002 | Copyright

Byline: RICHARD ALM

Oct. 26--Add these statistics to those already swirling around Emmitt Smith's quest for the National Football League career rushing record: Up to 6 million cans of Pepsi-Cola celebrating the feat will hit stores in Texas and nearby states. More than 300,000 T-shirts, hats and other merchandise will surge onto the marketplace.

With 93 yards in Sunday's home game against the Seattle Seahawks, the Dallas Cowboys running back will eclipse the mark of 16,726 yards set by the late Walter Payton of the Chicago Bears. If he comes up short on ...

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