Talisma reports says travel industry fails to provide adequate customer service online.(Brief Article)

From: Telecomworldwire | Date: August 2, 2004 | Copyright information

TELECOMWORLDWIRE-2 August 2004-Talisma reports says travel industry fails to provide adequate customer service online(C)1994-2004 M2 COMMUNICATIONS LTD http://www.m2.com

A failure to provide adequate customer service could endanger the success of online bookings for travel and holidays, according to an industry report by provider of multi-channel CRM solutions Talisma.

According to the report, 44% of travel companies ignore e-mail enquiries and as little as 45% of e-mail responses actually answer the customer's request. The report also shows that 94% of customer service ...

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