Thai Energy Drink Uses Stars to Push Product.

From: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/TribuneBusiness News) | Date: November 15, 2002 | Copyright information

Byline: Bamrung Amnatcharoenrit

Nov. 15--Osotspa Co has hired four GMM Grammy pop singers including Patiparn "Mos" Pathaweekarn, in a 400-million-baht campaign to give its M-150 energy drink a fresher image.

In doing so, the company has cut the long-standing link that connected famous boxing champions to the product.

The launch of the new image comes as competition in the local energy drink market intensifies with the introduction of two new brands -- Carabao Dang and Loog Tung -- and stepped-up marketing by other players.

Osotspa plans to spend 385 million baht ...

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