Quart, Alissa. Branded; the buying and selling of teenagers.(Brief Article)(Book Review) From: Kliatt | Date: July 1, 2004| Author: Anderson, Ely Marie | COPYRIGHT 2004 Kliatt. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

OUART, Alissa. Branded; the buying and selling of teenagers. Perseus. 247p. index. c2003. 0-7382-0862-0. $14.95. A

Quart presents a depressing view of the marketing world's ploy to capture US youth. How very true, and utterly disgusting, are her points and observations: pre-teens begging their parents for their "right" to have a $40,000 birthday or bar mitzvah party; teens marketing clothing to their friends who are ignorant of their true loyalty; and thousands of youth ...