In the click: want all the right people to notice your business? Then you need to make the most of today's hottest marketing method--search engine optimization. From: Entrepreneur | Date: August 1, 2004| Author: | COPYRIGHT 2004 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

You can't resist the temptation. Fixated on your computer screen, you anxiously type keywords relevant to your business into your favorite search engine. A list of search results appears. You cringe as you spot several competitors, then grumble because your company's Web site is nowhere to be seen. Where is it? That depends. Where is your search engine marketing strategy?

Gone are the days when adding keywords in meta tags to your site produced rankings. Search engine marketing has evolved into a complex and competitive program. It's also profitable--according to a March 2003 ...

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